In the past year, I've met a lot of people virtually (as is THE THING now) to keep business moving and to have some sort of social contact other than just the Tesco delivery driver.
A couple of months ago, I was lucky enough to bump into a fine gentlemen named Ben Bowles, a videographer/photographer from Kent. We chatted on something called Zoom, perhaps you've heard of it, for about 8 hours (1 hour) and I found out how he wasn't content with just being a videographer, photographer and other types of ographer.
He had decided to also become an animatographer.
Ok, that one's not quite real. He actually said he was going to start making animated explainer videos. That's him in the picture...
What is an explainer video?
Well, the name gives it away really. It's a video that explains.
But if you insist on having a bit more detail, fine. I'll give it to you.
An explainer animation is a short marketing video (usually between 1-2 minutes long) outlining a company's product or service. They can differ greatly in style - (I know nothing about the terms/names of animation styles so this will be ridiculous) - techy, bright and bouncy, text based, umm, you get the point. You're only really limited by the artists imagination and how a style fits with your brand.
They can have music and sound effects and quite often... a voice over.
Ah, yes, so that's why I'm telling you about Ben. I remember now.
Why use explainer videos?
It's simple really. Why WOULDN'T you use an explainer?
If you're still not using video content for your marketing yet, come on maaaaaaan, it's the 2020s.
What are the benefits of animated explainer videos?
They quickly grab the viewers attention
They can show complex information in easily understandable ways
They attach emotion and feeling to your brand
They're more memorable than a plain old text blog about a product or service
They let you show your brand's personality
They enable you to get your message across without being salesy
They allow you to tell a story
They are VERY accessible
They can touch on a pain point and offer the solution
They're an easily shareable pitch you can use over and over again
Of course, there's an example here telling you exactly how to make an animated explainer video. I'll summarise. Don't. Get Ben to do it.
...I can talk for you.
Yes, that was cheesey, but it's staying.
To see full details of the service, including how much an explainer video costs, visit Ben's website: https://www.benjaminfilmphotography.co.uk/Animation