Blue Rocket Accounting Case Study
A problem
Daniel from Blue Rocket Accounting came to me with a problem regarding their telephone line – the on-hold music was dull, dreary and downright depressing. Not a good first impression to give to callers. To make things worse, there wasn’t a message to tell the caller what was happening.
Blue Rocket are a forward thinking company but this terrible tune was in complete contrast to their excellent visual branding and refreshing approach to accounting.
A solution
Digging in to my vast music library, I selected several tracks for Daniel to choose from. It had to marry with their graphic identity – space themed – so I went for tunes that included lashings of reverb and some nice delay effects, to give it that spacey, slightly dreamy feel. Of course, it also needed to be contemporary and ever-so-slightly corporate.
The final choice was a very chilled, upbeat, guitar-based number. Ultimately, something that won’t annoy the caller!
Oh and there was voiceover too, fading in and out of the music.
I created 12 on hold messages for Blue Rocket – one for each month of the year – all telling the caller about a different service they offer.
Advice
Everybody has come across terrible on-hold music in their time but that doesn’t mean it’s expected. Don’t let your customers have the same reaction as you do when you phone your ISP or doctor’s surgery! Pay attention to your phone line like you do every other part of your business.
Results
Now that Blue Rocket have their on-hold music and messaging sorted, every part of their business is tied together. There’s no more confusion where brand identity is concerned when someone calls. Personnel, website, logos, imagery and now their telephone line all align perfectly.
Get in touch so we can chat about getting your telephone line in sync with the rest of your business.
Audio Results
Martin's professionalism and charismatic nature shone through not only the contract stage but through the delivery process and voice over work.
Contact
Daniel Pritchard
01322 555 442 / 07936 930 275
https://www.bluerocketaccounting.com
daniel ((at)) bluerocketaccounting ((dot)) com
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